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The first Jaarbeurs fair in 1917. View of the Vredenburg in Utrecht with the sample rooms during the First Fair.
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The Jaarbeurs

Jaarbeursplein

The Jaarbeurs hosts several large-scale (corporate) events and exhibitions. The first Utrecht Jaarbeurs was held in 1917. Its establishment was related to the First World War. Because of the war, there was a sharp decline in international trade in the Netherlands. Goods that could no longer be imported now had to be produced in the Netherlands. The increase in domestic trade created a demand for a central point where traders could meet. As a result, the Jaarbeurs was created.

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